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Triangle Tracker


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Triangle Tracker


We claimed ownership of the triangle shape by creating Triangle Tracker, a first-of-its-kind Snapchat Lens that allows people to turn every single triangle they see into a Doritos chip.

 

Click below to watch the case study.

// We launched the campaign by taking over giant triangular buildings across the country.

// Then, we challenged people to scan triangles around the country and turn them into Doritos to win prizes.
From free Doritos bags to merch, Xbox controllers, Guess jackets, and tickets to the VMAs 2023.

// Finally, we rewarded one lucky fan with a triangular credit card with a quarter million dollars credit.

// RESULTS:

  • More than 4 million people scanned a triangle and entered a code.

  • More than 3 billion media impressions.

  • 42 million views on the #doritostriangletracker hashtag on Tiktok